Hope for Korean animation Kim Sungin (amazesi34) A lot of children are looking forward to watching 'Pororo Season 3'. Actually, Pororo has had a brilliant success for the last five years. What makes Pororo such a success? Iconix, the maker of Pororo (), says that it was the result of empathy with today's children, of the ability to plan marketing, of 3-D animation skill and of the thorough management of characters. Sometimes, Korean characters have many limits to success in the world market, even though the Korean animation business is getting bigger and more specialized.

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Dec 4, 2011 - There are free and paid versions of both the iphone app and the ipad app. On my new iPad (after downloading some fun Korean ipad games), I came across. Korean Kids Song Sunday: Pororo Theme song (Season 1 &2). No thanks Try it free. Find out why Close [Pororo Sing Along Collection S2] Pororo Songs for Children 뽀로로(Pororo). Bath Song +More Nursery Rhymes & Kids Songs.

They used to be late to register a trademark, or fail to manage their characters. If they keep the secret of Pororo's success in mind, other Korean animation will be successful in the world market, too. A Typical Episode 'After reading about birds flying, Pororo starts to think that he too can fly. Climbing up a rooftop with great expectations, Pororo finds that his wings are too short to fly. Trying with bigger wings and even Eddy's rocket, Pororo still fails.

In attempt to cheer up Pororo, Poby thinks of an idea and takes everyone somewhere' (extracted from the EBS Web site 'Dream of Flying' (Sep. About the Popularity of Pororo Eighty-one countries have imported the Pororo character already. Seventeen countries have broadcast Pororo. Pororo is especially popular in Taiwan, India, Indonesia, Mexico and Europe.

It has been broadcast on the French national broadcasting channel TF1, too. The program rating in the same time slot was up to 47 percent in France. 1 rated program in Taiwan, too.

Iconix says that the character licensing business is very briskly developing. It has earned 11.5 billion won (approx US$11 million) in royalties. More than 400 character products have been released through about 120 companies. Iconix has developed content like exhibitions and musicals. It is a good example of 'one sauce, multi use'. Moreover, Pororo won the Korean Culture and Content Agency Character Awards two years in a row.

Choi Jong-Il said Iconix is making 'Pororo Season 3' now. It will be broadcast late this year. Why Is Pororo so Popular? Why do you think this little character is so popular? Because it is cute? Yes, it makes sense.

But there are a lot of other reasons. Not just because it is cute.

Let us look at them. Pororo's success starts from niche marketing.